Value of Personal Goods company Elf Beauty Inc. (ELF:NYQ) based in Oakland fell 35.2% in week ending July 9

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Value in Personal Goods stocks rose 3.6 percent in the week ending July 9 from the previous week.

The strongest performing Personal Goods company in California was Levi Strauss & Co. (LEVI:NYQ), sitting 716.2 percent higher to sell at $16.58.

Figs Inc. (FIGS:NYQ) fared the worst among California companies, suffering a 55.8 percent drop to $9.93.

Among Oakland companies, Elf Beauty Inc. (ELF:NYQ) saw the biggest fall in value of 35.2 percent in the week ending July 9.

The Leisure Goods industry was the week’s best-performing industry on the market. The market is divided into 45 different industries.

Alternative Energy was the worst-performing industry.

Healthcare and technology stocks are viewed as the safest bets for long-term gains.

Besty Kuekcer with Benzinga.com said healthcare-related stocks, such as hospital conglomerates and insurance companies, have weathered numerous economic crises and still make a profit, suggesting that they are generally a stable investment.

While technology stocks can be more risky, given the boom-bust nature of new tech companies, Kuecker recommended a diverse portfolio of tech companies to strike it big when companies succeed or sell to other larger companies.

For short-term investments, Kuecker recommended “consumer discretionary” stocks, which are sensitive to economic changes but can rise greatly on the back of a strong economy.

Nothing in this article is to be assumed as financial advice.

Rank of stock market industries in week ending July 9

Industry Percentage Change Highest Positive Change Largest Negative Change
Leisure Goods 6.1% 311.5% -95.5%
Investment Banking and Brokerage Services 6% 4,908.5% -94.7%
Pharmaceuticals and Biotechnology 5.5% 52,904.7% -95.8%
Software and Computer Services 5.3% 1,893.7% -99.4%
Household Goods and Home Construction 4.5% 2,011.8% -82.7%
Technology Hardware and Equipment 4.5% 1,647.9% -94.8%
Electronic and Electrical Equipment 4.1% 591.3% -91.1%
Personal Goods 3.6% 716.2% -76.5%
Automobiles and Parts 3.4% 199.3% -80.1%
Retailers 3.3% 262.6% -89.1%
Mortgage Real Estate Investment Trusts 2.7% 193.1% -75.1%
Industrial Support Services 2.6% 6,461.6% -93.4%
Health Care Providers 2.5% 4,050.5% -82.3%
Industrial Metals and Mining 2.2% 467% -94.8%
Industrial Materials 2% 40% -66.2%
Telecommunications Equipment 1.8% 2,481.8% -80%
Finance and Credit Services 1.3% 200% -98.5%
Travel and Leisure 1.2% 5,954.1% -89.7%
Banks 1% 68,414.3% -98.2%
Industrial Engineering 1% 1,495.5% -100%
Media 0.8% 10,644.8% -95.6%
Closed End Investments 0.5% 2,299.2% -93.3%
Aerospace and Defense 0.5% 32,795.9% -84.3%
Food Producers 0.5% 1,474.1% -87.2%
Consumer Services 0.3% 1,011.7% -96.4%
Open End and Miscellaneous Investment Vehicles 0.2% 600,107.7% -100%
Life Insurance -0.1% 276.7% -51.4%
Industrial Transportation -0.5% 303.3% -82%
General Industrials -0.6% 62.7% -90.9%
Personal Care, Drug and Grocery Stores -0.7% 4,918.7% -62.6%
Real Estate Investment Trusts -0.9% 26,721.3% -92.1%
Oil, Gas and Coal -1.2% 2,180.1% -95.5%
Non-life Insurance -1.3% 359% -97.9%
Telecommunications Service Providers -1.4% 70% -57.6%
Chemicals -1.6% 482.7% -74.1%
Waste and Disposal Services -1.7% 265.8% -75.7%
Beverages -1.9% 470.8% -93.6%
Electricity -2.7% 24.8% -86.9%
Precious Metals and Mining -3.1% 302% -92.5%
Gas, Water and Multi-utilities -3.3% 82.9% -70.9%
Real Estate Investment and Services -4.7% 5,258.3% -97.4%
Construction and Materials -4.7% 3,443.3% -89.5%
Medical Equipment and Services -5.4% 17,258.8% -92.4%
Tobacco -6.4% 579% -87.7%
Alternative Energy -46.2% 91.3% -95.6%


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